Cuties: Netflix drops promotional poster after controversy

Cuties: Netflix drops promotional poster after controversy

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Cuties has simply been launched in French cinemas and is coming to Netflix subsequent month

Netflix has eliminated a promotional picture which confirmed women posing in skimpy outfits in a brand new movie known as Cuties.

The poster for the French drama, together with a trailer, had sparked on-line disapproval and a petition calling for Netflix to drop it.

The award-winning drama follows an 11-year-old who joins a dance group. Its maker says it’s meant to deal with the problem of sexualisation of younger women.

Netflix mentioned it was “deeply sorry for the inappropriate art work”.

The streaming large additionally mentioned the unique poster was not an correct illustration of the movie.

The picture, along with the film’s title and suggestive dance sequences, initially triggered a web-based outrage.

A petition claiming it “sexualizes an 11-year-old for the viewing pleasure of paedophiles” attracted 25,000 signatures in lower than 24 hours

However director Maimouna Doucouré has defined that the story goals to spotlight how social media pushes women to imitate sexualised imagery with out totally understanding what lies behind it or the hazards concerned.

‘Pressing debate’

She has mentioned she determined to discover the subject after being shocked at seeing a gaggle of women aged round 11 dancing in a sensual method in revealing garments.

“I noticed that some very younger women have been adopted by 400,000 folks on social media and I attempted to grasp why,” she told CineEuropa.

“There have been no explicit causes, apart from the truth that that they had posted horny or no less than revealing photos: that’s what had introduced them this ‘fame.’

“At this time, the sexier and the extra objectified a girl is, the extra worth she has within the eyes of social media. And whenever you’re 11, you do not actually perceive all these mechanisms, however you are likely to mimic, to do the identical factor as others in an effort to get the same end result.

“I feel it’s pressing that we speak about it, {that a} debate be had on the topic.”

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Maimouna Doucouré gave a rousing acceptance speech at Sundance

Cuties follows 11-year-old Amy, from Senegal, who’s torn between her household’s conventional, conservative life-style, and the escape provided by free-spirited neighbour Angelica and her dance gang.

It earned Franco-Senegalese film-maker Doucouré the world cinema dramatic directing award at this yr’s Sundance Movie Pageant.

It has simply been launched in French cinemas beneath its unique title Mignonnes.

It’s not a Netflix unique and can arrive on the platform subsequent month. Many individuals on social media criticised the depictions.

After the poster sparked controversy on-line, Netflix instructed BBC Information: “This was not an correct illustration of the movie so the picture and outline has been up to date.”

The streaming large later tweeted: “We’re deeply sorry for the inappropriate art work that we used for Mignonnes/Cuties. It was not OK, nor was it consultant of this French movie which received an award at Sundance. We have now up to date the photographs and outline.”

‘Fascinating however shaky’

Critiques from movie critics at Sundance have been broadly receptive.

The Hollywood Reporter called the film “fascinating however structurally shaky”, and mentioned it portrayed a “essential view of a tradition that steers impressionable younger women towards the hypersexualization of their our bodies”.

Screen Daily said “the sight of twerking pre-teen our bodies is explicitly designed to shock mature audiences right into a contemplation of right this moment’s destruction of innocence”.

The location additionally identified that Doucouré had created “outrageous musical montages involving close-up crotch photographs of pouting pre-teens”.

It added: “Doucouré appears to wish to provoke censure, however fails exactly as a result of she’s attempting so arduous. In the end, that is the destiny that additionally befalls Amy as she learns the perils of the web and the boundaries of the selfie.”

Extra lately in France, Le Monde in contrast the second of Amy’s transformation with “when Olivia Newton-John entered the scene on the finish of Grease reworked right into a intercourse bomb, in entrance of a surprised John Travolta”.

Its critic wrote: “The film-maker skilfully refrains from passing judgment on the very specific sexualization of the dances. In the course of the outside dance competitors the place the Mignonnes carry out, explosively, the digicam limits itself to filming the faces of the spectators and the jury, the place a large number of reactions will be learn.”

Doucouré’s different awards embody the inaugural Academy Gold Fellowship Award for Girls, given by the Academy of Movement Image Arts and Sciences, the physique behind the Oscars, final yr. According to Variety, the accolade got here with a $22,000 (£16,600) grant to assist end Cuties.

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