Pop star Taio Cruz has opened up about his causes for quitting TikTok, saying he wished to protect his psychological well being after having “suicidal ideas”.
The musician, whose hits embrace Dynamite and Break Your Coronary heart, mentioned he had been focused by “hateful” movies and feedback on the video-sharing app.
“My physique was shaking and I had suicidal ideas,” he defined on Instagram.
“I delight myself on being mentally resilient so the truth that I felt that method, shocked even me.”
The 35-year-old added: “Some customers posted hateful, mocking movies which spurred a suggestions loop of negativity, the place an increasing number of folks started to affix in on the mockery and hate.
“My intention was to make some enjoyable movies and work together with my followers, however some, whom I will not point out, have been averse to that.
“For my very own psychological well being, I’d reasonably be the place I am welcomed, for now, TikTok shouldn’t be that place. Social media should not be like this, sadly it’s.”
The London-born singer rose to fame within the late 2000s, scoring two primary singles within the UK, and writing for artists together with Jennifer Lopez, Usher and David Guetta.
He joined TikTok earlier this week and rapidly gained 85,000 followers – however abruptly deleted all his movies on Wednesday, posting a message that learn: “By no means in my life have I had a extra destructive expertise than the previous few days on right here”.
“This neighborhood shouldn’t be for me,” he added.
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The BBC understands that the musician was focused by messages accusing of him of being irrelevant and “begging for clout”.
One person who wrote, “I simply noticed certainly one of his movies [and] scrolled so quick,” obtained a response from the star – who merely posted the shrug emoji.
The vast majority of the feedback have been posted beneath Cruz’s personal movies, that are now not out there.
After the musician deactivated his account, followers despatched him messages of help on social media.
“Your music has made me smile from after I was 5,” wrote one Instagram person. “I am so sorry, please bear in mind how robust you might be.”
“We love you and we’re trying ahead to listening to extra songs from you. You’re an absolute legend,” added one other.
TikTok star Dixie D’Amelio, who has 38 million followers on the platform, additionally expressed her concern.
“This makes me so unhappy,” she wrote on Twitter. “Y’all bullied a legit music artist off TikTok in underneath every week… WHAT??? Simply be good.”
In a press release supplied to the BBC, a TikTok spokesperson mentioned: “We’re an enormous fan of Taio and are extraordinarily disenchanted he has skilled negativity from a restricted variety of customers.
“TikTok is a protected area for our neighborhood and we have now a zero tolerance method to bullying and harassment.
“We’re in discussions with Taio’s administration and this matter is underneath investigation with our Belief and Security Group.”